In this tab we will let you see our different reactions regarding the adverts we watched during the phenomenological sessions ...

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Below you can see a first ADVERTS RESPONSE tABLE for the first 10 adverts we watched.

ADVERTS RESPONSE TABLE

Adverts Response Table - Codified version

Adverts Response Table & Prevalent reading

(please set the zoom on bottom right corner to 200% to visualise table properly)

Names of participants are fictitious

The table above has been broken down into 4 extracts according to the type of prevalent reading (dominant/negotiated/oppositional)

Dominant Reading Group

Negotiated Reading Group

Negotiated/Oppositional Reading Group

Oppositional Reading Group